SEO Questions

SEO questionnaire - early development phase

This information is kept confidential. You will receive an email copy of your responses. This is intended as a working copy and is used as part of the foundational work of building-in the SEO content for your site. Be creative and allow for some imagination and forward-thinking. There is space at the end to clarify with any notes or additional information along with some visual style questions. You can submit this form again if you remember something you wanted to include after submitting, just leave a comment explaining your intention.

Name

First Name

Last Name

Organization Name

Five Keywords

When looking at your organization, what are five keywords that you think a person is most likely to use to find your website? Without actually trying it on a search page, please name five single keywords (phrases will come next) that you feel would be most often used by others who are searching for your organization's products, services, events, or other offerings?

Keyword 1

Keyword 2

Keyword 3

Keyword 4

Keyword 5

Five Key Phrases

What are five phrases (between 2 - 10 words in a phrase) that you think a person is likely to use to find your website uniquely among other websites offering similar products or services? Again without actually trying it on a search page, please list five keyword phrases that in an ideal world, would result in your website coming up in the result pages at the top. Be creative, allow imagination to have a part in your answer. You can write longer phrases and we'll edit them later.

Key Phrase 1

Key Phrase 2

Key Phrase 3

Key Phrase 4

Key Phrase 5

General Information

What does your organization do?

What makes the organization unique among its competitors?

To whom does the organization most appeal, who is your primary audience?

To whom, if at all, would you like to broaden your appeal?

What do you like most about the organization?

How do you see the organization two years from now?

What other websites, social media platforms or organizations currently list your organization and/or have links to your website. This may include individuals.

Please name three major organizations who are doing similar work (can be different in scale, location etc.).

Comments

Anything you would like to clarify about your answers or any information you want to add can go here.

Visual Style

Please provide a short list of favorite colors

Least favorite color?

Boxes and lines or circles and waves?

Dramatic deep colors or softer muted color tones?

Serif or sans-serif fonts?

Is your visual style best described as nostalgic, classic & traditional, leading edge, futuristic, something else?

please briefly describe your visual style